We want Enab to be a place you can build a real business on, and a place your customers trust. That means a few things simply can't be sold here: some because the law says so, some because our payment partners say so, and some because they'd hurt the people who shop with us. This page spells all of it out, so nothing catches you off guard after your store is open.
Last updated: July 2026Most of this list isn't our own preference — it's rules we're bound by too, and if we break them, every store on the platform pays for it. They come from:
The list above is the hard no. These are the habits we expect from you for as long as your store is open — and none of them should surprise anyone running an honest business.
Real names, real photos, real prices. Don't list a product you can't supply, and don't spring extra fees on a customer at the last moment.
Your payment gateway is for your own store's products and services. Using it to cash out money, run sham transactions, or collect payments for someone else's business isn't allowed.
Publish a clear return and exchange policy in your store, stick to it, and don't drag your feet on a refund the customer is owed.
Use it to fulfill the order and serve the customer, nothing else. Don't sell it, and don't share it with third parties.
Some categories need licenses — food, cosmetics, and supplements especially. Hold them, and send them over when we ask.
Trademarks, images, and content owned by others need documented permission, and any claim arising from them lands on you.
If a store has been suspended or closed, opening a new one to get around that decision isn't allowed.
If we need a document or an explanation about your products or transactions, we'll ask for it — and we need a reply within 7 business days.
When you open a store on Enab you're agreeing to these rules: the list itself, anything close to it, and the laws of the place you sell from. We can't inspect every product on your behalf, so making sure what you list is legal and allowed stays your responsibility.
And we'll be straight about our side: if we believe a listing breaks these rules or puts our community or our platform at risk, we'll take it down. If it keeps happening, the store goes with it.
In most cases you'll hear from us with what the problem is and how long you have to fix it.
If a product is clearly illegal or puts someone at risk, it comes down immediately, without waiting.
Repeating the same violation stops the store from receiving orders and payments.
For serious or repeated violations the account is closed for good, and disputed funds stay on hold until they're settled with your customers and the relevant authorities.
Regulators and payment partners change their requirements, and this page changes with them. Anything new is published right here, and continuing to sell on Enab afterwards means you accept it. It's worth a quick look every once in a while.
If you can't tell whether your product is allowed, ask us before you publish it — that's a much easier conversation than the one after a takedown. And if you see a store breaking these rules, tell us about that too.
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